Edge add-on analytics: what Partner Center measures and how to track your Edge Add-ons listing

Edge add-on analytics is the report most extension developers open last. The Chrome Web Store gets the attention, Firefox gets the bug reports, and the Microsoft Edge Add-ons listing quietly collects users from people who never switched away from the browser that came with Windows. Then one day the Edge numbers move and nobody knows what they mean.

This guide explains every metric in the Partner Center analytics dashboard, how to read them next to your Chrome and Firefox data, where ratings and reviews live, and how to track the public side of your Edge listing (users, rating, version and the Featured badge) every day. It also covers what changed in September 2026, when Microsoft sped up extension reviews and started re-evaluating the Featured badge every 15 days.

Key takeaways

• Edge add-on analytics lives in Partner Center under Extension overview > Analytics, with four metrics: Weekly users, Enabled vs Disabled, Installs and Impressions.
• Edge's weekly users counts extensions that are turned on, turned off or in an unknown state over seven days. It is a footprint, not active usage.
• Impressions are page views of your listing, so installs divided by impressions is a fair listing conversion rate on Edge.
• Ratings and reviews are on a separate Reviews page, where you can reply in up to 1,000 characters.
• Since September 8, 2026, Microsoft refreshes Featured badges every 15 days, so the badge on your listing can change without any action from you.

How to open Edge add-on analytics in Partner Center#

Microsoft added the analytics dashboard to Partner Center in September 2021. To open it, per Microsoft's extensions analytics documentation:

1. Sign in to the Partner Center dashboard for Microsoft Edge.
2. Select the extension.
3. In the left panel, click Extension overview > Analytics.

The dashboard offers four time ranges: Last month, 3 months, 6 months and All time, where all time starts on the day the extension was published. Microsoft notes that you can export the report as a CSV file, which is the only way to keep a history beyond what the dashboard shows or to combine Edge with other stores in a spreadsheet.

The four Edge add-on analytics metrics#

Here is what each metric counts, in Microsoft's own words.

Weekly users, Installs and Impressions can each be refined by Region, OS and Language. Microsoft's example use case is finding regions where installations grew over the last three months, which is also the fastest way to spot a localization win or a regional problem.

Weekly users is a footprint#

The definition includes extensions that are turned off and extensions in an unknown state. A user who installed your extension, disabled it a month ago and forgot about it still counts, as long as Edge is running on that machine. Treat weekly users as "how many Edge profiles carry your extension," not "how many people use it."

Enabled vs Disabled is the closest thing to engagement#

Because weekly users includes disabled installs, the Enabled vs Disabled report is where real trouble shows first. A rising share of disabled instances usually means one of three things: a release that broke something, a permission prompt that scared people, or a feature that got in the way often enough that users switched the extension off instead of removing it. Check the disabled share after every release, next to the review stream.

Installs and impressions give you a conversion rate#

Edge impressions are page views of your listing, not appearances in search results. That makes the ratio simple:

Edge listing conversion = Installs / Impressions (same period)

If the ratio drops while impressions hold steady, something on the listing changed: a worse screenshot, a new one-star review at the top, or a lost Featured badge. If impressions drop while the ratio holds, your traffic source changed. Chrome measures this funnel differently (it separates search impressions from page views), so compare each store's conversion with its own history rather than with each other. The Chrome Web Store conversion rate guide walks through the Chrome side.

Where Edge ratings and reviews live#

Ratings are not in the analytics dashboard. They have their own Reviews page in Partner Center: select the extension, then Extension overview > Reviews, or click the star rating on the extension's overview page. Microsoft's reply to user reviews page lists what it offers:

• The average rating and the total number of ratings.
• The list of all reviews and your responses.
• Filters by rating and by response status, which makes "unanswered one- and two-star reviews" a two-click view.
• Replies of 1 to 1,000 characters, which Microsoft says appear on the public listing within 20 minutes.

Microsoft's documentation describes no notification for new reviews, so in practice the Reviews page is something you have to remember to open. If reviews matter to you (and on a store where the rating sits next to the install button, they do), set up an alert on the public listing instead. The patterns that make a review stream readable are in reading review and rating trends.

What the public Edge Add-ons listing shows#

Everything in Partner Center is private to your account. The public listing at microsoftedge.microsoft.com/addons/detail/<name>/<id> shows what users, and your competitors, see:

• Users: the active user count, which Microsoft started showing on listings in July 2021, according to its 2021 Edge Add-ons lookbook.
• Rating and rating count.
• Version and last updated date.
• Featured badge, when awarded.

The store page loads these values from a JSON endpoint keyed by the extension's 32-character id. It is undocumented, so it can change without notice, but it is what the listing itself uses:

curl -s "https://microsoftedge.microsoft.com/addons/getproductdetailsbycrxid/<extension-id>?hl=en-US&gl=US" \
  | jq '{name, activeInstallCount, averageRating, ratingCount, version, lastUpdateDate, isBadgedAsFeatured}'

When we queried uBlock Origin's Edge listing on October 4, 2026, it returned an activeInstallCount of 13,638,822, an averageRating of 4.5 from 2,681 ratings, version 1.75.0, and isBadgedAsFeatured: false. lastUpdateDate came back as Unix time in seconds. Because the endpoint is undocumented, poll it gently (once a day is enough, since the numbers do not move faster than that), send a clear User-Agent, and handle missing fields without crashing.

Expect the public and private numbers to disagree#

Two open-source bug reports from 2026 show why you should treat the Edge numbers as approximate:

• Issue #567, filed in May 2026 and still open, reports that weekly users in Partner Center differ from the number on the Add-ons website for the same extension.
• Issue #747, filed on September 2, 2026, reports a listing where the user count was not displayed at all.

Neither is surprising given the definitions: Partner Center's weekly users and the listing's active user count are not documented as the same metric. The practical rule is to pick one source per chart and stick with it. Use Partner Center for decisions about your own extension, and the public listing for comparisons with competitors, because that is the only number you have for them.

What changed on Edge Add-ons in September 2026#

On September 8, 2026, the Microsoft Edge team published faster reviews and quality recognition for Microsoft Edge extensions. Two changes affect what you should monitor.

Faster reviews. Microsoft added "automation for many of the repeatable validation checks that are part of the review process." Updates should reach users sooner, but stalls still happen: issue #749, opened on September 3, describes two updates stuck "In Review" for nearly seven business days, and issue #721 describes an update shown as Live in Partner Center that did not appear on the public listing. The only reliable check is to compare the version on the public listing with the one you shipped.

Featured badge every 15 days. The badge is now evaluated automatically against "more than 60 quality signals" and refreshed every 15 days. Microsoft's curation and review process page says the badge reflects alignment with its best practices for security, privacy, performance and user experience, and that an extension without it "simply doesn't meet the current threshold." In practice, your listing can gain or lose the badge on a 15-day cycle without you changing anything. Track isBadgedAsFeatured daily and note the date it flips, then check whether impressions or the install rate moved with it.

Reading Edge numbers next to Chrome and Firefox#

The same Chromium package often ships to both Chrome and Edge, which tempts people to treat the two stores as one. They are not.

• Different audiences. Your Edge users can differ from your Chrome users in operating system, region and language. Use the Region, OS and Language filters to see how different your Edge mix is.
• Different definitions. Chrome's weekly users "only captures installations," per its documentation, while Edge's weekly users explicitly includes turned-off extensions. Firefox reports daily users from telemetry instead. The Firefox add-on stats guide covers that store's dashboard and API.
• Different review cycles. A fix that is live on Chrome can still be in review on Edge, so Edge users can keep leaving one-star reviews for a bug you already fixed.

How to track one browser extension across Chrome, Edge and Firefox shows a way to line the three stores up without mixing definitions, and what to watch in the week after an extension release turns that into a day-by-day checklist.

An Edge add-on analytics checklist#

1. Export Weekly users, Installs and Impressions as CSV every month and keep the files.
2. After each release, check the Enabled vs Disabled share and the Reviews page within three days.
3. Track installs divided by impressions as your Edge listing conversion rate.
4. Filter by Region, OS and Language once a quarter to decide where to localize.
5. Reply to every one- and two-star review that describes a real problem, in under 1,000 characters.
6. Compare the public listing version with the one you shipped after every submission.
7. Record the Featured badge state daily and note when it changes.
8. Keep Partner Center numbers and public listing numbers in separate charts.

Frequently asked questions#

Where can I see analytics for my Microsoft Edge extension?#

In Partner Center. Select the extension, then Extension overview > Analytics. You get Weekly users, Enabled vs Disabled, Installs and Impressions for the last month, 3 months, 6 months or all time, with Region, OS and Language filters and CSV export.

What does "weekly users" mean on Edge Add-ons?#

Microsoft defines it as the number of users that have your extension turned on, turned off or in an unknown state on Microsoft Edge over the past seven days. It includes disabled installs, so it overstates active usage. Use the Enabled vs Disabled report for engagement.

Why does Partner Center show a different user count than the Edge Add-ons page?#

They are different metrics from different systems, and a 2026 bug report (issue #567) shows developers seeing exactly this gap. Use Partner Center for your own trend and the public number for comparisons with other extensions.

How often is the Featured badge on Edge Add-ons updated?#

Every 15 days, since Microsoft's September 8, 2026 announcement. Badges are awarded automatically based on more than 60 quality signals, so an extension can gain or lose the badge between two checks.

Can I see another developer's Edge add-on analytics?#

No. Partner Center analytics are private. You can see what the public listing shows for any extension: active user count, rating, rating count, version, last update date and whether it carries the Featured badge.

Summary#

Edge add-on analytics comes down to four Partner Center metrics with specific definitions: weekly users that include disabled installs, an Enabled vs Disabled split that is your best engagement signal, daily installs, and impressions that are really page views. Ratings and replies live on a separate Reviews page with no notifications. The public listing adds the numbers everyone can see, including a Featured badge that now changes on a 15-day cycle. Export your history, keep public and private numbers apart, and check Edge on its own schedule, not Chrome's.

Extenify's browser extension analytics dashboard puts your Edge Add-ons listing next to Chrome and Firefox, tracks users, ratings, reviews, versions and listing changes daily, and alerts you by email, Slack, Discord, Telegram or Microsoft Teams when something moves. It works for competitors' listings too. Start free with your first extension, or see the pricing page for larger portfolios.

Image credits#

• Cover photo: Statistics on a laptop by Carlos Muza on Wikimedia Commons, CC0.